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– D.A.Barnard CF, MISM, 2026.

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The world is facing a fresh / drinkable water crisis.
Here is a small breakdown of how your social media usage consumes water:
- Hourly Usage: Scrolling through social media for one hour is estimated to consume approximately 430ml of water.
- Video Consumption: Platforms like TikTok are particularly high-impact; one minute on TikTok can use roughly 0.27 liters of water.
- Video Calls/Streaming: A one-hour video call (like Zoom) or streaming video in high quality can use between 2–12 liters of water.
- Why It Uses Water: Data centers often use evaporative cooling, which means water is evaporated into the air to dissipate heat from servers. Furthermore, the electricity used to power these servers often requires water for generation.
- The “Invisible” Footprint: Beyond direct usage, manufacturing the smartphone you use and the infrastructure it connects to also consumes significant water.
Below is an interesting and worthwhile read on this topic:
https://www.aquatechtrade.com/water-stories/digital-solutions/ai-water-usage
